Small firms can benefit greatly from outsourcing their e-marketing, web experts have claimed. According to the Direct Marketing Association (DMA), putting experts in charge of a firm’s internet presence will not only free up valuable time but greatly improve the quality of the company’s web reputation.  Robert Dirskovski, head of interactive media at the DMA, says: ‘There are a great many companies out there now…who will provide you with that service if you feel you need guidance.’ And commenting on the cost of outsourcing your e-marketing, he adds: ‘This is something an SME might be able to afford; it’s not a great expense.’ Meanwhile, the Internet Advertising Bureau had similar advice for firms wanting to set up their own websites.  The bureau claimed that for design and usability reasons, the creation of a website should be left to professionals. 

Source: www.smallbusiness.co.uk, 24/09/2007 

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